Speed to market essential in these uncertain times
In the current climate of financial insecurity businesses need to get their message out quickly and clearly so that they can be sure of getting the best possible response from their potential customers.
Therefore as a marketing tool, an informative, up to date and easily navigable website is a must have. Changing or adding content on a website regularly not only shows that the business is alive and kicking but registers with search engines, such as Google, keeping the site high in the rankings and more visible to Internet users. Making website content interesting, relevant and helpful ensures revisits.
However, problems with doing this range from complexity of task to incorrect information being posted live and it has been the main reason that many companies pay specialist web technicians to manage this process for them. However this brings its own frustrations, such as delays in getting websites updated, a lack of control and of course cost.
Who better to control this and write intelligent content than you?
Which is why Rendili Ltd, a web development and IT support company based in Wellow have developed a web CMS (content management system) called Rendili Cosmos ®. It allows users to add and change their web content themselves using a familiar Microsoft files and folders look and feel.
A small business edition, Rendili Cosmos ® SBE was launched in June 2008 and has been selling steadily. Sean Douch, Rendili’s managing director commented; “we are getting an increasing number of requests for Cosmos, due mainly I think to people wanting to control their web presence but also needing to reduce their web maintenance costs.”
This trend is likely to continue as the recession bites harder and deeper. Rendili’s sales manager, Steve Bratt said; “Several local printers and design agencies have approached us with a view to including Rendili Cosmos ® SBE in their portfolio, partly in response to their customer demand and partly to offer a complete service to their future clients.”